Russian River resort-area business and community interests are so certain their towns need a new image that they've spent $177,000 in tax money for a new slogan and branding plan.
Henceforth, Guerneville and environs are to be known by the slogan “balanced. by nature,” a tagline accompanied by the words “Russian River” in stylized script and a drawing of two redwood trees.
(Full article in the headline link)
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